Dolf Crypto: Crypto Investments for Everyone
Freelance Client Project
MY ROLE
Product Design & Growth
Brand Strategy
timeline
Jun 2022 - Dec 2022
results
₹1.65Cr Pre-seed Funding
10,000 signups in 30 days
project overview
The Challenge
research insights
personas
Crypto Newcomer: Needs straightforward guidance and reassurance about security.
Crypto Veteran: Values transparency and efficiency; requires advanced control options.
competitive analysis
Key competitors (e.g., Coinbase, Binance) focus on complex tools. We identified an opportunity to make onboarding and transactions simpler while emphasizing trust.
design process
wireframes & exploration
Initial wireframes explored onboarding and dashboard flows, focusing on clear steps to make each phase accessible.
Variants and User Testing
We tested multiple variants to align with both personas' needs. Here’s a look at some of the Variants that guided our visual and structural decisions.
Solution Highlights
Streamlined Wallet Setup: Clear guidance and security indicators to reassure users at every step.
Dashboard Design: Easy-to-read, real-time data displays, helping users access key info quickly.
Visual Security Cues
Users wanted visible security indicators. To address this, we added badges and step-by-step visual cues during wallet setup, as well as transaction logs on the main dashboard.
modular design system
Built with a modular design system, Dolf’s interface can adapt quickly to new crypto features or regulations.
visual IDENTITY & brand
Collaborating with Alex, our brand designer, we developed a dolphin mascot to make the platform approachable yet professional. The dolphin symbolized the balance between friendly guidance and trustworthiness.
mobile presence
To enhance user trust and credibility, I also designed appealing App Store Screenshots optimized for app discovery.
Challenges & Solutions
FTX Crash and Market Instability: Strengthened emphasis on security and transparency with added transaction logs and real-time audit trails.
Development Delays: Leveraged a modular design to maintain flexibility and reduce delays.
Market Adaptability: Built to quickly integrate new features without overhauling the design.
results
10,000+ Signups in 30 days.
₹1.65Cr in Pre-Seed Funding from 100x Ventures.
Reimagined Screens: New Vision, Updated Skills
Reflecting on how the designs could look today, here’s a reimagined vision with refined layouts, enhanced functionality, and modern aesthetics that would bring an even sharper user experience.
